April 25, 2022

Name-Dropping Clients: Art or Science?

 How frequently (if ever)  do you/your marketing team mention clients on your firm website or on your Linkedin company page? I dont mean naming names in "representative matters" in your bio; more like listing names of clients on a separate section of the website with the tab CLIENTS. Right next to the "Diversity and Inclusion" tab.

Or more cringe-worthy, does your firm congratulate clients on Linkedin or in a newsletter for accomplishments that had little nothing to do with legal work?
 
Is this just an entertainment law thing? Or is everyone wishing their biggest client Happy Birthday on Instagram?